Tejash Shah
  • As Human
    • As My Thoughts
    • As Being
    • As Student
  • As Binary CTO
    • Binary Web Solutions India Pvt Ltd
    • As Binarian
    • As AI Prompter
    • As Shopify Plus Experts
    • As Programmer
      • PHP
      • HTML 5 and CSS 3
      • WordPress
      • Javascript
      • jQuery
      • Excel
    • As Technical
  • As Author
  • As Spiritual
    • Krishna
    • I Love Krishna
    • Buddha
    • Vipassana
  • As Occult Practitioners
    • As Astrologer
    • As Numerologist
    • As Vastu Consultant
    • As Graphologist
    • Remedies
    • View all
  • As Curator
    • Wallpaper Created by Me
    • Book Reviews
    • What’s in my mind
    • Inspirational
    • Motivational
    • Think on it
    • Poem
    • Gujarati Contents
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Tejash Shah Technopreneur · Co-Founder & CTO, Binary · Shopify Plus Experts · Bestselling Author · Astrologer & Vastu Consultant
Tejash Shah Technopreneur · Co-Founder & CTO, Binary · Shopify Plus Experts · Bestselling Author · Astrologer & Vastu Consultant
  • As Human
    • As My Thoughts
    • As Being
    • As Student
  • As Binary CTO
    • Binary Web Solutions India Pvt Ltd
    • As Binarian
    • As AI Prompter
    • As Shopify Plus Experts
    • As Programmer
      • PHP
      • HTML 5 and CSS 3
      • WordPress
      • Javascript
      • jQuery
      • Excel
    • As Technical
  • As Author
  • As Spiritual
    • Krishna
    • I Love Krishna
    • Buddha
    • Vipassana
  • As Occult Practitioners
    • As Astrologer
    • As Numerologist
    • As Vastu Consultant
    • As Graphologist
    • Remedies
    • View all
  • As Curator
    • Wallpaper Created by Me
    • Book Reviews
    • What’s in my mind
    • Inspirational
    • Motivational
    • Think on it
    • Poem
    • Gujarati Contents

Tejash Shah · Co-Founder & CTO, Binary Where technology, business & inner awareness meet.

I build commerce systems for some of India’s best-known brands, write books on karma, choice and love, and practise what I write. One thread runs through it all: see clearly, then act responsibly.

Read my story Explore the books Work with Binary ↗
Tejash Shah, Co-Founder & CTO of Binary Web Solutions and Amazon bestselling author
25+Years across tech & business
13+Years on the Shopify ecosystem
1000+Projects in India & abroad
10Books · three #1 Amazon bestsellers

Now Learning Generative AI at IIT Patna · building QwikAns AI for Shopify

Work & Impact

Enterprise systems built to support sustainable growth.

For 25+ years I have turned complex business needs into simple, scalable systems, from media platforms to Shopify Plus commerce for India’s leading retail brands.

With Binary, systems built for

  • ZEE
  • SONY
  • B4U
  • Raymond
  • ITC
  • Westside
  • Zudio
  • Tata Swach
  • Trent
  • Pidilite
  • Nilkamal
  • Duroflex
  • Neemans
  • Go Colors
  • Okhai
  • Plum
  • mCaffeine
Tata Group · Fashion retail

Westside

Migration from fragmented legacy systems to a unified, scalable platform, frontend to backend.

Read case study ↗
Hyperlocal commerce

ITC Store

Shopify with location-based fulfilment and regional inventory logic.

Read case study ↗
Sleep & home · D2C

Duroflex

A transformation where performance, customer experience and scale were critical.

Read case study ↗
Furniture & home décor

Nilkamal Edge

Commerce for one of India’s best-known furniture names.

Read case study ↗
Fashion · Web & app

Go Colors

Online store and mobile app for a women’s fashion brand.

Read case study ↗
Handcrafted fashion

Okhai

Shopify commerce for a brand built around artisan-made products.

Read case study ↗

Binary Web Solutions · Shopify Plus Partner · since 2013 · 1,100+ e-stores · 80+ eCommerce experts · Mumbai, Bengaluru, Ahmedabad, Indore & Canada

All case studies ↗ Shopify Plus services ↗ Free website audit ↗

Successful eCommerce is not about tools or trends, but about disciplined systems that support sustainable growth.

See the full work →

Professional Journey

From BASIC in 1994 to Generative AI today.

  1. 1994First codeBASIC on a home computer
  2. 2000sMedia at scaleContent platforms for ZEE, SONY & B4U
  3. 2010First marketplaceCommerce logic built from scratch
  4. 2013The Shopify decisionCloud commerce, 13+ years since
  5. GrowthTata Group & ITCEnterprise migrations & hyperlocal
  6. TodayGenerative AIIIT Patna & QwikAns AI

Read the journey →

Thinking & Philosophy

A quiet practice of observing honestly.

Life does not need more opinions. It needs more awareness.On observation
There is no Janam Kundli, only Karam Kundli.Charts may show tendencies; they do not remove accountability.
Observe first, react later.The lesson of Vipassana, practised since 2008

Technology taught me structure. Writing taught me honesty. Occult sciences taught me observation without fear. Vipassana taught me that no one else is responsible for my life.

More on how I think →

Whose Love Story by Tejash Shah, #1 Amazon Kindle bestseller book cover

Whose Love Story Becomes a #1 Amazon Kindle Bestseller in 3 Categories

A #1 Bestseller, Because of You I am still finding it hard to believe as I write this.…
How customer psychology influence online buying decisions

How Customer Psychology Influences Online Buying Decisions

E-commerce is not only about technology, pricing, or marketing. At its core, commerce is…
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Future of commerce- AI, Automation and human awareness

Future of Commerce: AI, Automation and Human Awareness

Why simplicity wins in digital product design

Why Simplicity Wins in Digital Product Design

Why simplicity wins in digital product design

Why Understanding Customer Intent in Digital Commerce Matters

Digital transformation is not only about technology, it is about mindset

Digital Transformation is Not Only About Technology, It is About Mindset

By DiGiMAA

Shopify Apps

Shopify apps that finish the job. Each one solves a single merchant problem, end to end, built through DiGiMAA. For Shopify Plus builds, there’s Binary Web Solutions.

QwikAns AI

Answers shopper questions on product pages using your product data.

See the app ↗

Store Locator

Helps shoppers find your nearest stores or stockists.

See the app ↗

QuickForms

Contact and enquiry forms that route submissions to your team.

See the app ↗

SupportHub

Every customer complaint in one place, so none go unresolved.

See the app ↗

Wishlister

Shoppers save products and come back later, even as guests.

See the app ↗
All apps on digimaa.in ↗ Shopify App Store ↗

Whats in my mind

who-is-the-real-valentine-the-true-meaning-of-love-

♥️ સાચો વેલેન્ટાઈન કોણ? – પ્રેમનો સાચો અર્થ ♥️

Destiny vs Freewill Understanding What You Control and What You Don’t

Destiny vs FreeWill: Understanding What You Control and What You Don’t

destiny

Destiny vs Free Will: A Simple Story Between Two Friends

Belief

Belief

Quick answers

Who is Tejash Shah?

Who is Tejash Shah?

Tejash Shah is a Mumbai-based technopreneur and Amazon bestselling author. He is Co-Founder & CTO of Binary Web Solutions, a Shopify Plus agency, with 25+ years in eCommerce, enterprise systems and AI, and 1000+ projects in India and abroad.

What books has Tejash Shah written?

Ten books in English and Gujarati: Whose Love Story, Why Meditate, Destiny vs FreeWill, WhatsApp Wisdom, OMMNIVERSE, Karmajyotir and Revenge, Sex and Karma, plus Gujarati editions of three. Whose Love Story, Why Meditate and Destiny vs FreeWill became #1 Amazon bestsellers.

What does Tejash Shah build?

At Binary Web Solutions (Ahmedabad and Mumbai) he leads Shopify Plus and enterprise commerce for brands such as Raymond, ITC, Westside, Zudio and Tata Swach. Through DiGiMAA he builds Shopify apps: QwikAns AI, Store Locator, QuickForms, SupportHub and Wishlister.

What else does he practise?

He has practised Vipassana meditation since 2008 and writes on Krishna, Buddha and the Gita. He is also a certified practitioner of astrology, numerology, Vastu and graphology, used as observation, not fear.

Full profile LinkedIn Amazon Goodreads Instagram
Build Better Shopify Forms Without Code with QuickForms

Build Better Shopify Forms Without Code with QuickForms

A contact form can be the beginning of a useful conversation, or a point where a customer gives…
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Whose Love Story: Chitra, Karna, or Both by Tejash Shah, book cover

Whose Love Story by Tejash Shah: A New Indian Novel of Love and Family, Now on Kindle

Whose Love Story by Tejash Shah Is Now on Kindle She nearly died. Sixteen days later, everyone who…
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Help Shoppers Find Nearby Stores with Fynd Store Locator for Shopify

Help Shoppers Find Nearby Stores with Fynd Store Locator for Shopify

A practical Shopify store locator for maps, dealer networks, bulk location updates and easier in-person discovery A customer…
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I Did Not Write This Book to Become a #1 Amazon Bestseller in Religion & Spirituality

From 4.2 Billion Searches to One Train Journey: I Did Not Write This Book to Become a #1 Amazon Bestseller in Religion & Spirituality

But it did and here is the real story. I did not write WHY MEDITATE — The Inner-net…
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How customer psychology influence online buying decisions

How Customer Psychology Influences Online Buying Decisions

E-commerce is not only about technology, pricing, or marketing. At its core, commerce is driven by human decisions.…
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WHY MEDITATE — The Inner-net Journey - BOOK

WHY MEDITATE – The Inner-net Journey

A Practical Guide to Clarity in a Distracted World In today’s fast-paced digital environment, we are constantly connected,…
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Shopify + ChatGPT = New Era of Commerce

Shopify + ChatGPT = New Era of Commerce

Understanding Agentic Commerce and What it Means for Brands The ecommerce industry has continuously evolved over the last…
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Simple Checkout Strategies to Increase E-commerce Conversions

Simple Checkout Strategies to Increase E-commerce Conversions

Getting customers to add products to their cart is a major achievement for any e-commerce store. However, the…
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Destiny Gives the Scene Freewill Writes the Story of Life

Destiny Gives the Scene, Freewill Writes the Story of Life

Have you ever wondered why two people go through the same situation but end up with completely different…
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Posts pagination

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Author & Writing · Books by Tejash Shah

“I never planned to become an author.”

For years I wrote only for myself, to think clearly. Today there are 10 books in English and Gujarati, written simple, logical and practical, including three #1 Amazon bestsellers.

#1 Kindle Bestseller Whose Love Story by Tejash Shah book cover

Whose Love Story

A new Indian novel of love and family

Amazon · More

#1 Bestseller Why Meditate by Tejash Shah book cover

Why Meditate

The Inner-net Journey

Amazon · Gujarati · More

#1 Bestseller Destiny vs FreeWill by Tejash Shah book cover

Destiny vs FreeWill

What you control, and what you don’t

Amazon · Gujarati · More

WhatsApp Wisdom by Tejash Shah book cover

WhatsApp Wisdom

The stories you read. The lessons you missed.

Amazon

OMMNIVERSE by Tejash Shah book cover

OMMNIVERSE

Online + offline customer experience

Amazon · More

Karmajyotir by Tejash Shah book cover

Karmajyotir

The secret to a blissful life

Amazon · Gujarati · More

Revenge, Sex and Karma by Tejash Shah book cover

Revenge, Sex and Karma

A story of karma

Amazon · More

All books Why I write Amazon author page ↗

Occult Sciences

Tools for deeper human understanding and decision clarity.

I came to the occult sciences out of necessity and curiosity, not belief. I use them to reflect and decide better, never to create fear or dependency.

As Astrologer

Nirayana and KP astrology, studied as tendencies and cycles, not prediction.

Read articles →

As Numerologist

Patterns and mathematics applied to behaviour, decisions and timing.

Read articles →

As Vastu Consultant

Vastu, Advanced Vastu and Astro Vastu: space, direction and human psychology.

Read articles →

As Graphologist

Certified handwriting and signature analysis, including child and medical graphology.

Read articles →
All occult articles Remedies My approach
Tejash Shah
Copyright by Tejash Shah

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