Not every shopping visit ends with checkout. A customer may be comparing options, planning a gift, waiting for the right time or simply saving an idea. When the store offers an easy way to keep those products together, returning to the decision becomes easier.
A wishlist is a small feature with a clear purpose: preserve intent. Wishlister by Digimaa gives Shopify merchants a way to add that experience while letting shoppers organise and revisit saved products.
Features shoppers can use
Wishlister supports multiple lists and category-based organisation, so customers can separate products by occasion, recipient or priority. Depending on the store setup, lists can be available to guests or shared publicly. Share links and social sharing help a customer send a shortlist to family or friends.
Shoppers can return to saved items and add them to the cart when ready. The app also includes a dashboard, import and export options, and controls for custom branding, layouts and icons. Those settings help merchants fit the wishlist into product pages and the rest of the storefront.
The useful part is continuity. Customers do not have to remember a product name or rebuild a shortlist after leaving the site. A later visit can pick up where the first one ended.
Why Wishlister may be the right choice
Wishlister suits stores where customers browse, compare and come back later. It can be especially useful for fashion, home goods, gifting and other catalogues where shoppers collect ideas before buying. Sharing helps when another person influences the decision, while multiple categories suit customers who use wishlists for different purposes.
A wishlist does not guarantee a sale. Its job is to keep choices easy to find and reduce the effort of returning. That makes it a practical customer-experience feature for stores with considered purchases.
Plans and pricing
Current Shopify App Store pricing, checked October 31, 2026.
| Plan | Current listed cost |
| Basic | $4.99/month with a 7-day free trial |
The Shopify listing shows recurring charges in USD. Pricing checked October 31, 2026 and may change.
Digimaa support and customer feedback
Shopify lists Digimaa as Wishlister’s support provider. One customer review specifically says the developers were supportive and helped with customisation. That is relevant because wishlist placement and styling often need to fit a merchant’s theme.
The listing shows a 4.9 rating from six reviews as of the date checked. That is positive feedback from a modest sample. I would use it as a helpful signal, then confirm the support channel and response expectations for the store’s setup.
My take
If customers regularly save products mentally, send links to themselves or ask friends to help choose, a visible wishlist can make those habits easier. Wishlister is worth a look for its multiple-list, sharing and customisation options at a straightforward monthly price.
More about Wishlister on Digimaa | Install on Shopify
